(Fwd) Re: Marketing Dance

Jeffrey E. Salzberg (salzberg@flash.net)
Mon, 8 Jun 1998 10:35:06 -6

> I've found flyers very effective, since you get the chance to tell people
> _why_ (as you emphasised) they should attend,

It's largely dependent upon scale: if you're typically playing to 100
audience members and are trying to increase the house to 150, flyers
will be more effective than they will be if you're playing to 500
people and trying to raise it to 750. In the latter case, flyers are
not cost effective in terms of money and labor.

> are simply stand there dressed in regular clothes; they show genuine
> interest, even approach me, if I wear a T-Shirt also promoting the
> performance.

This is a very good point. The fact that they're talking to the
choreographer gives the potential audience members a sense of being
"connected" to the performance. Do your dancers also hand out

By the way, if anyone's looking for a lighting
designer who also does marketing (or a marketer who also does
lighting design), be advised that I'm looking for a job.

Jeffrey E. Salzberg, Lighting Designer