Re: Postering

Jeffrey E. Salzberg (
Thu, 4 Jun 1998 19:34:40 -6

> If you believe in what you do, then you should not feel guilty for
> advertising.

Exactly. As a matter of fact, the opposite is the case; it doesn't
become art (in my opinion -- your mileage may vary) until someone's
watching. there's a very odd phenomenon in (some) dance - the belief
that if we produce and market our work in a professional manner,
we're somehow selling out. the people who believe this are
confusing the process with the message. . .and it explains why so
much good dance is presented in tacky spaces and plays to so few

> I'm a graphic designer (yes, what the hell am I doing here?) so I'm a
> bit suspicious. But though it is proved (like someone pointed, I don't
> remember who) that posters are one of the less efective means to
> encourage the audience, the fact is that it gives you credibility.

That was I. . .and I still feel that there are more cost-effective
and labor-effective ways to gain that same credibility.

Your message went on to make some valid points about the need for
posters to be appropriate for your performance. I'd expand that to
include ALL of your publicity.

Jeffrey E. Salzberg, Lighting Designer