Are you referring to "table tents"? I like these a lot. They're
more effective than posters and flyers because the potential audience
members are looking at them for a considerable period of time. . .a
half-hour to an hour over the course of the meal.
A couple of other observations:
It goes without saying that we proofread *all* of our materials for
potentially embarrassing spelling and other errors; in the case of
table tents and anything else which is going to be looked at for an
extended period of time, this is even more important. I sometimes
define "professionalism" as "attention to detail"; the last thing we
want to do is to inadvertently tell the audience that we *don't* pay
attention to details.
When doing table tents or flyers, it's helpful to offer a modest
discount if the item is presented at the box office (if you're going
to do that with table tents, make sure you have a system for
replenishing your supplies). This gives you a way to track the
effectiveness of these media.
Another way to evaluate the cost-effectiveness (gawd, I sound like a
management geek!) of your marketing is to distribute an audience
survey. To encourage people to turn these in, I usually make them
the entry forms in some sort of door prize (you can always find a
local business to donate a prize in exchange for the publicity). I've
got an example of one such survey (no worse than some, no better than
others) on my web page at:
http://www.flash.net/~salzberg/resume.htm#marketing
Just click on the "Publications" icon.
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Jeffrey E. Salzberg, Lighting Designer
http://www.flash.net/~salzberg
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